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Labels are very important, and should be done properly. They are the thing that tells your customers exactly what they are buying, and they also help make a first impression about your company image. You want them to look as professional as possible, and be eye catching and attractive at the same time.
Here are some guide lines on product labeling:
Candle labels
should include -
* Your company
name, address & phone number, and/or website address.
* How many
ounces the candle/product is.
* Approximate
burn time.
* Name of
the scent*.
* Cautions
& burning instructions.
Bath & Body
product labels should include -
* Your company
name, address & phone number, and/or website address.
* How many
ounces/net weight of the product.
* Exact ingredient
list in order of content percentage, from most to least.
(Must
include the word "Fragrance", and list any dyes with their FDC color number)
* Name of
the scent*.
* Any instructions
for use, any cautions, and/or disclaimers.
*When
using a brand name or designer type fragrance that is trademarked by another
company,
you
need to word it carefully so as not to confuse customers, and not to encourage
them to mistake your product
for
the brand name one. You need to disclose and acknowlege that the
trademark you refer to is the property of another company. There
are a few ways you can do this. Some suggestions and examples are
below:
|
Escape® is a registered trademark of Calvin Klein Company. |
Storm Watch™ Storm Watch™ is a trademark of Yankee Candle Co., Inc. |
|
you'll love our "Passion Petals"! Hearts & Flowers® is a registered trademark of Yankee Candle Co., Inc. |
Compare to Secret Crush™ Secret Crush™ is a trademark of Victoria's Secret, Inc. |
Labels come in many shapes and sizes. Sometimes you can find blank labels that you can print on your own computer in a laser or ink jet printer, that may fit your product container. In some cases, you may need to have custom labels printed at a print shop. If you make candles and use various sizes and shapes of jars, try to choose a shape that will look good on all of your jars, and limit it to one or two sizes if possible. Products look nicer in groups or on shelves when the labels match closely. If you make bath & body products, don't forget to make sure your labels are water resistant if the product will be used in the shower!
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